AJP teams up with MotoNovo
New finance package to be announced in July for AJP motorcycles
Cheshire-based Armitt Leisure Supplies, the UK importer of Portuguese brand AJP, has just announced that it has reached agreement with Moto Novo, to provide a finance facility for its range of lightweight Trail, Enduro & Supermoto machines. Distributed through its 20-strong and growing dealer network, AJP hopes that attractive, low repayments will bring more customers to the brand.
MotoNovo is GO! with AJP..
Moto Novo's recent announcement that it has set aside £25m to stimulate growth in the UK motorcycle market, coincides with AJP's desire to take a bigger slice of the growing Trail & Enduro sector. The Trail & Enduro sector is an improving motorcycle market with a 21.8% increase in registrations YTD and a 16.7% increase in April alone.
With competitive finance rates from only 1.99% flat now available on AJP's hand-built European bikes for the first time, the small manufacturer from Lousada looks set for success as it celebrates its 26th year in business.
Brand Manager Alan Pumfrey has this to say:
" This exciting offering from MotoNovo moves our already inexpensive bikes into the mainstream. We've negotiated a great flat rate deal, which makes them eminently affordable. Hopefully clients will now be able to consider them as a viable "second bike" purchase, which many dirt bikes are"
Press advertising of special deals on three of the bikes from AJP's extensive range will break in the July issues of key consumer magazines.
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