Triumph reports good sales figures for 2014

after a host of new product launches

Press Release

• Triumph

Large-capacity motorcycle manufacturer, Triumph, is celebrating its most successful year ever, after recording a record volume of 8,128 UK bike sales.
Between January and December 2014, Triumph continued to maintain its 18.7% share of the UK marketplace, complemented with a host of new model launches. Compared to the same period in 2013, this confirms an 8% year-on-year increase.

Triumph has launched 13 new bikes across the adventure, roadster and cruiser markets. This includes three new special edition Bonnevilles and a custom version of Triumph’s iconic Thunderbird (launched at Intermot in October), and an all-new Tiger 800 family (unveiled at EICMA in November).
Reflecting an industry-wide trend towards easy riding, stylish machines, Triumph’s classics have seen the greatest increase in sales over the year. The Bonneville Scrambler, for example, has seen figures soar by more than 84% compared with the same period in 2013, while more than 200 additional models of its T100 cousin have rolled off production year-on-year. In addition, sales of Triumph’s off-road adventure icon, the Tiger 800XC, have increased by 24%, while figures for the 1,200cc Explorer XC have shot up by more than 54%.

Rick Cawley, general manager of Triumph UK, said:
“2014 has been a hugely successful year for Triumph Motorcycles, alongside unveiling a number of new bikes, accessories and riding wear ranges, we’ve announced partnerships with The Distinguished Gentleman’s Ride, Bike Shed Motorcycle Club and Barbour International; three key names in global motorcycling that will allow us to engage with riders and support worthy charity causes at the same time.
“The industry is undoubtedly experiencing its most successful seasons in over five years, a true reflection of the burgeoning confidence in the UK economy and demonstrates that riding is regaining popularity as a leisure pursuit, as well as a stylish option for the urban commuter.

Information from a Triumph press release